A SHORT VIEW OF MARKETING, BLOGGING AND BLOGGING MARKETING, FOR BEGINNERS

What is Marketing?

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Marketing pose a significant presence that to boost the services and product markets. Manufacturers hiring marketing professional to create a product vacuum and generate demand in the market. Even the world top companies or corporations hiring the professional specific with the field of marketing and expanding their business volume worldwide. 

Product information and marketing

This is also an important step for a beginner in the race of marketing. When we talk about online marketing or digital marketing that you need to understand the nature and characteristics of the product that you willing to sell in the market. It compels to think and investigate about product, like it's quality, function, taste, looking, and the affordable price for a common customer. In this section, a marketing agent, and manager have to have a strong experience on product that he/she going to strike a marketing strategy.  

Marketing Channelization

The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the interaction between consumers and firms from being unidirectional to being bidirectional. Decades ago, there were number of platforms for marketing a product to catch the potentials customer, like TV and Radio and so on. But for last 20 years, the nature of marketing has been changed drastically from traditional to digital and smart to have easy communication with expected users. One the best source or channel is blogging, where a blogger can display the services and products in an effective manner for hunting the buyers in the market.   

The close integration of the Internet and the economy lead the marketing to the network marketing phase that shortening the distance between producers and consumers, reducing the circulation of goods, and that completing all transactions from the online process by consumers. 

What is Blog?

A blog is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.

The emergence, proliferation, and ubiquity of the Internet have not only transformed businesses, but also altered the relationship between businesses and the customer. Recent advances in technology have helped to migrate this relationship to an interactive level where technology contributes to brand building by creating and sustaining a long-term relationship with the customer. Media fragmentation and customer indifference to traditional marketing tools are forcing marketers to seek new opportunities so the marketing message not only captures customers’ attention, but also tries to engage them with the company.

Background of Blog?

Fifteen to twenty years ago, the word "blog" didn't exist and people were not properly aware such a development on social tools. Ten year later, mainstream media routinely used the word without bothering to explain it. Weblogs have become part of popular consciousness with a speed that is remarkable by any standard. What is this new form of communication that so suddenly entered our culture? 

A blog consists of more than words and images . It cannot be read simply for its writing, but is the sum of writing, layout, connections and links and the pace of publication. To understand blog, we need to read them over time. Following a blog is like getting to know someone, or like watching a television series. Because blogging is a cumulative process, most posts presuppose some knowledge of the history of the blog, and they fit into a larger story. 

Weblogs are unequivocally a product of the Web, and their history can be said to have begun at the same time as the Web was born. The World Wide Web was invented by "Tim Berners-Lee" and first implemented at the end of 1990, when Berners-Lee finished building the tools necessary to publish and view the first website.

  

Blogging Marketing 

Blog marketing is any process that publicize or advertise a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs.

Blogging marketing contains a research based information of any business, services or product that to give an insight for reader and viewers on daily basis. Every single day, billions of blogs popping up on the internet surfing with having multifaceted topics and issues being discussed. The number of online users creating and maintaining blogs has increased dramatically over the past year. The number Internet users who read these blogs has also shot up, with some blogs boasting thousands, even millions of daily dedicated readers. 

Conclusion

The traditional marketing is transforming into smart and digital through different tools of media, such as blogging. A blogger hosts plenty of ideas and content that seem to work efficiently for a potential customer and is expanding the marketing strategies. Blogging marketing posing a revolutionize impacts on the existing media approach from TV to blogging.